Battleground Mobile: Why (& How) to Prepare for the Future

By EricEnge Posted by EricEnge [Estimated read time: 12 minutes] The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on…

The 9 Most Common Local SEO Myths, Dispelled

By JoyHawkins Posted by JoyHawkins [Estimated read time: 7 minutes] I regularly hear things in the Local SEO world that many people believe, but which are completely false. I wanted to put some of these myths to rest by listing out the top 9 Local SEO myths that I run into most frequently. 1. Deleting…

Does Organic CTR Impact SEO Rankings? [New Data]

By larry.kim Posted by larry.kim [Estimated read time: 13 minutes] Does organic click-through rate (CTR) data impact page rankings? This has been a huge topic of debate for years within the search industry. Some people think the influence of CTR on rankings is nothing more than a persistent myth. Like the one where humans and…

Linking Internally and Externally from Your Site – Dangers, Opportunities, Risk and Reward – Whiteboard Friday

By randfish Posted by randfish [Estimated read time: 9 minutes] Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today’s Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both. Click on the whiteboard image…

Great Content ≠ Long-Form Content

By randfish Posted by randfish [Estimated read time: 2 minutes] Yes. I’ve read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren. Not sure where the idea that “great content” = “really, really long content” came from, but we need to…